Foster Farms Logo - RGB - No Tagline - W

FOODSERVICE SOLUTIONS

Facebook-f Instagram Pinterest
  • HOME
  • PRODUCTS
    • Commercial Foodservice
    • School Foodservice
  • RESOURCES
    • Downloadable Brochures
    • Wing It Blog
    • Product Resources & Ideas
      • K12 Products & Ideas
      • Corn Dogs
      • Bold Bites
      • Go-StiX
  • HERE TO HELP
  • K-12 RESOURCE CENTER
Menu
  • HOME
  • PRODUCTS
    • Commercial Foodservice
    • School Foodservice
  • RESOURCES
    • Downloadable Brochures
    • Wing It Blog
    • Product Resources & Ideas
      • K12 Products & Ideas
      • Corn Dogs
      • Bold Bites
      • Go-StiX
  • HERE TO HELP
  • K-12 RESOURCE CENTER
NEED CN LABELS?

The results are in on three menu design decisions

  • August 19, 2015
  • Blog, Featured Posts, Innovation, Marketing, Menu Renovation

Many restaurant managers often wonder if their menu designs are doing the job to inspire consumers on which dishes to order.

There’s little doubt that the choice of fonts, colors, photos and the overall layout have an impact.  The challenge, however, is many of these factors are somewhat subjective based on personal preference!

B302-menu flowBut recent studies might make design decisions a little simpler:

  • The “sweet spot” myth. It’s been a long-held belief that a menu’s upper right corner is where to place items or promotions you want to prioritize.  But an eye-tracker study by San Francisco State University disputes this idea.  Consumers generally read menus like other printed materials… from left to right and down.
  • Eliminate the cost pain. Cornell University research found removing the “$” sign and/or the word “dollar” on the menu increases the average check size by $1.87 per person. Researchers suggest linkages between money and menu items discourage consumers from ordering more.  List the price with a numeral – a simple “15” instead of “$15” or “Fifteen Dollars.”
  • Make it mobile. A study by Local U found 70 percent of consumers want to be able to easily view menus on their mobile phone.  Looking at a menu is the #1 priority for consumers when searching for a restaurant, the survey found.

RECENT POSTS

Brighten up breakfast with a Corn Dog+!

Corn Dog casserole with a kick!

Yes, Virginia, there is a Corn Dog Pizza

The places to go with a stickless corn dog!

Fiesta Corn Dog for your menu

© Foster Farms 2021 | Legal/Privacy

Facebook-f Instagram Pinterest
Extranet