No foodservice operator wants to frustrate existing customers. So, changing menu items can be frightening. Who wants to upset a customer who loyally buys the tomato bisque — even if hardly anybody else buys the soup?
In Episode 4 of our Menu Ideation Podcast Series, Chefs Linda Sullivan and Andrew Hunter discuss how to ease the fears and get realistic feedback on new menu items before you bet the bank.
Click the play button below for Episode 4 — Calming the fears of menu change.