You know an idea is a “thing” when Harvard Business School commissions a study. An often-quoted Harvard research project claims positive Yelp reviews can increase sales by up to nine percent! The […]read more
Getting caught up in restaurant stunts, fads and trends
Many restaurateurs are always looking for the next big thing to drive traffic for the long haul. Hey, who doesn’t want to catch the next culinary wave before it becomes “a […]read more
Competing against the giants
Large restaurant chain storefronts seem to be popping up everywhere. And many offer great food, decent service and competitive prices — once the hallmark of the “local joint.” But independents […]read more
Re-thinking Mother’s Day on May 13!
Mother’s Day remains the busiest holiday for many restaurants. And while buffets seemingly rule the day, the National Restaurant Association says 62 percent of mom’s day celebrations feature casual dining […]read more
Build up your menu descriptions… along with profits!
Chef Andrew talks about how to write menu descriptions that build an appetite! A few simple tweaks to a boring menu description can drive a sandwich’s popularity and profit.read more
Seven comfort food ideas to grab your share of Super Bowl fans
The Super Bowl has become a favorite traffic-driving event for restaurants. But many fans crave comfort food that has a little more creativity than pizza, chips-and-dip and burgers. So, check […]read more
Four college campus dining trends: how do you stack up?
Surveys find that delicious meal options play a large role in recruiting new students to a college or university. The tremendous growth has now created a $17 billion industry focused […]read more
Three myths to dispel about local food sourcing
Using locally produced ingredients has been a hot trend in the restaurant industry for the past few years. But many operators are still not convinced that the benefits of “local” […]read more
The results are in on three menu design decisions
Many restaurant managers often wonder if their menu designs are doing the job to inspire consumers on which dishes to order. There’s little doubt that the choice of fonts, colors, […]read more
Draw a crowd with food photos!
Want a simple business driver for your restaurant? Display all those beautiful sandwiches, sides and drinks by posting some simple photography on Yelp, Facebook, your own website and other online […]read more